Waterfowl hunting is a new apparel category for First Lite, but it’s always been in the fabric that makes up the company. Its employees and ambassadors have long had a passion for it and were looking to bring something truly unique to the industry with the launch of their new Waterfowl Line.

THE APPROACH

We set out with the simple goal of creating a personal connection between First Lite’s customer base and the company’s key players. Collaborating with our friends at Wayfaring Footlights and Westbound Filmworks, we were able to capture intimate portraits of the team as we sat alongside them in blinds for hours a day over the course of several weeks. We were also able to showcase the flexibility and durability of their new line of apparel, a key aspect of the shoot.